The current labour market is tough right now making it hard for businesses to find the right people. They often make the mistake of just employing who is available out of desperation – this often leads to employment issues, customer service problems and new issues within the existing team.
By being the employer of choice, you are showing candidates why they want to work for you.
It’s common practice these days for businesses to offer potential employees non-monetary reasons as to why working with you is the best decision they can make. Be sure to emphasise things such as the ability to advance without having to deal with large corporate red tape and office politics.
If your company has a rich social life, advertise that. If working for your company will give candidates more exposure to their professional development, focus on pitching this.
More and more people would consider leaving their current employer if they don’t get their preference; research shows that 74% of people would quit their jobs if they were offered more flexible options elsewhere. That puts a huge emphasis on making culture and employee experience the true standout benefits of the modern workplace.
The bottom line is you need to be attractive to your prospective employees to find the right people.
To find the right people you need to understand the time commitment and resources required to fulfil the hiring process efficiently. How many times have you heard the words “we’re expanding the business” whether it be a new office, another shift or expanding abroad? Following this statement is generally a sense of urgency to start hiring and fill these additional vacancies, often in a very unreasonable short time frame which is the best way to hire people who are unqualified and not a good fit for the position. Before you find yourself in this position, make sure you understand the time commitment involved in finding and hiring qualified candidates.
The next part of the process is to advertise the position accurately. The biggest reason for attracting unqualified candidates is lack of description or detail on the job description. When it comes to content writing you need to write something that stands out and that really highlights why your business is one they should join.
Writing a job description which asks for a fast learner with a collage degree and good customer services skills will sum up most job seekers, however, if you clearly communicate the job requirements and duties, any skills and qualifications required.
Being as clear and concise as possible can help you find the right job candidates and having to start the process over again when your new hire quits because the job wasn’t what they thought it would be.
Examples of what to include in your job advertisement:
Be very particular with where you advertise your job position, who your target audience is your trying to attract, your advertising budget and how much time you have. Think about your target group of people and where they will likely to be going, what media they will be listening to and what they are likely to be reading.
Once you have a shortlist of potential candidates, you want to compose a list of thought-provoking questions that will give you good insight into whether or not this candidate will be a good fit.
Examples of thought-provoking questions:
Thought provoking questions like these will give you valuable insight into what motivates a candidate, how they handle difficult situations, and how they solve problems. By taking your time and not rushing the interview process, you can find the top employees you are looking for.
If you, or anyone you know, needs advice, or help with your
Customer Touchpoint Planning, get in touch with me today and
book a free, 90-minute, no obligation consultation.
If you have any questions, queries, or comments about this month’s content,
feel free to get in touch with me via telephone 027 447 7577, or email at steve@stevehockley.co.nz.
Google alone is a powerful tool for business as my statistics show, below.
Ensure you are making good use of social media, too, to boost your business’s online presence and increase your chances of success.
Take a look at these free social media tools to get started:
Google My Business; Facebook; LinkedIn.
Click the image to visit my Google My Business page
Click the image to open my booking page in a new window.
My mailing address is:
Steve Hockley Business Coach,
194 Waterloo Road, Lower Hutt,
Wellington 6010,
New Zealand
Business and Personal Objectives and how they align to your ideal lifestyle.
Business and Personal Objectives and how they align to your […]
Read Article