Sometimes, you don’t want to start a business fresh, but rather take over an existing one. This may be for many reasons – maybe you’ve seen a business advertised and thought “I could do that”, or maybe you were thinking of opening a new cafe or restaurant and rather than start from the ground up it makes more sense to buy an existing one.
Whatever the reason you’re wanting to buy an existing business, this month I’ll discuss how to do so, such as where to look for an existing business for sale, things to consider when buying an existing business such as trading history and what is happening in the current market, and things to consider to ensure you can personally own and run the business well.
Also this month, I follow on from last month and discuss what social media tools you can use in your business to ensure both repeat and new customers are coming your way.
I publish additional information over on my Facebook page and also on my LinkedIn – so make sure you are “following” me on Facebook, and connected with me on LinkedIn. Instructions on how to do this are in last month’s newsletter, here. _________________________________________________________________________________________________
Things to Consider When Buying a Business
Why buy an existing business? Buying an existing business gives you:
But, there are a few things you need to do before you dive in and actually purchase a business. See our handy checklist below of things to consider before you buy a business.
1. Self-assessment
You need to be sure you are the right person to become a business owner. Are you independent, and able to recognise when things need doing and organise for them to be done? How’s your health, will you likely be around for the next 10-15 years’ to run the business? How’s your money management skills? Are you able to budget, and stick to a budget? Are you organised? Optimistic? Have good people skills? Committed? Decisive? All of these things, and more, must be considered of yourself before you can 100% say “Yes! I am ready to become a business owner”.
2. Determine your budget
You need to think about more than just the initial outlay. You need to consider the monthly cash flows, having sufficient working capital, having funds set aside just in case the business takes longer than planned to start turning the profit you require, and so on.
3. Select an Accountant and Solicitor
These professionals are essential when buying a business, in the planning and purchasing stages. They can answer any questions you may have about the process and, not only that, when you are evaluating a business you’re interested in, your Accountant and Solicitor can use their skills and knowledge to give a professional opinion on whether the business is a good investment or if it has just been made to look like that on paper to the untrained eye.
4. Searching for a business – selecting a Broker
You may choose to search the internet or business listings for a business, however, a business broker is your best-bet when considering purchasing a business as they can advise you every step of the way, rather than you trying to navigate the purchase process blindly.
5. Finding the Right Business to Buy
To ensure you’re looking for a business in the right area, you need to do a preliminary investigation first. Look at things like the market place and business image – where is the business positioned in the market place? How is it seen by customers and competitors? What’s the reason for selling? Its financial status? Look at customer satisfaction, and customer base, as well as employee satisfaction. Also, look at the location and condition of the business.
6. Due Diligence
Due diligence is more than just looking into the points mentioned above; it’s doing a thorough analysis of the business. Check the business’s financials for the past 3-5 years. Ensure you understand exactly what is for sale, e.g. is it being sold as a going concern, or at salvage value? Verify market demand, and do your financial projections – is it worth buying, or will you be flogging a dead horse?
The above are just the basics of what to do when buying a business, and definitely not a full, nor an exhaustive, list.
_________________________________________________________________________________________________
Businesses are more accessible than ever nowadays, with information available 24/7 at your fingertips thanks to the internet and smartphones. Gone are the days where you needed to be by the White or Yellow pages to find the information you needed. Now, we just open up our smartphones and tap into Google what we’re looking for and, like magic, the information we require pops up in an instant.
With so many different businesses tapping into social media (including Google) as a marketing tool, this means that you may not come up as number one, or even in the top ten, of search results. So, how can you ensure you’re coming up in searches?
One way is to have a large online presence by tapping into as many online marketing opportunities as you can, with as little outlay as possible. Social media is one source of free to low-cost online marketing available. Think Facebook, Google, YouTube, LinkedIn, Twitter, Instagram, and Pinterest, to name a few. If you have a few social media profiles, as well as a website, your name is more likely to pop up in searches. Not only that, but you’ll be able to reach a whole range of possible new clients.
Facebook, as one example, has low-cost “boosting” available, where you can select your target market and “boost” a post from your page for a set length of time to reach more people than your post organically would.
So, to ensure you’re getting the most reach for your business, make sure you start looking into social media as a marketing tool.
If you’d like help with this, or any other aspect of your business, make sure you contact me today for your free consultation – my contact details are below.
_________________________________________________________________________________________________
_________________________________________________________________________________________________
And don’t let the thought of, “Oh, but it will cost too much”, stop you from picking up the phone. Why?
So, what are you waiting for? Pick up that phone and book your consultation with me, where we will focus on:
To take advantage of this offer you can either visit my website to sign up, or you can give me a call on 027 447 7577.
_________________________________________________________________________________________________
Copyright © 2019 Steve Hockley Business Coach, All rights reserved.
My mailing address is: Steve Hockley Business Coach 194 Waterloo Road Lower Hutt Wellington 6010 New Zealand
Business and Personal Objectives and how they align to your ideal lifestyle.
Business and Personal Objectives and how they align to your […]
Read Article